Why Content is King

In a world ruled by technology, communications are made in nanoseconds and first impressions last. Content is King on the World Wide Web, as it is the first point of effective communication with your target audience. Whether it is manufacturing or online commerce, hospitality industry or knowledge management, only a meaningful dialogue focused on reader-specific information enables businesses & organisations to capture people’s attention and retain interest. While stunning Website designs and cutting-edge applications enhance your Website’s aesthetic appeal and functionality, it is the creation of appropriate, interesting and custom content which can boost Website traffic in the first place and help build brand awareness. Furthermore, Website content must be replete with relevant keywords and phrases which highlight your business, so that your site is easily found when surfers look for similar information via search engines. This, in turn, will generate larger Internet traffic and help optimise your growth.

 Web Writing that Works

Websites must feature well-written, informative and compelling content as it gets instant attention and inspires prompt action Olive specialises in developing/customising content that is aligned with the organisation’s competencies, business processes and business strategies – resulting into more traffic, better sales and greater profits. From consulting and analysis through to content conceptualisation, research and unique content writing, copy editing to tag line/punch line creation, we offer a full range of content development services on par with best industry standards.

Olive’s content development services include:

»	Content Conceptualisation The world of Internet entrepreneurship requires special writing skills for developing precise and relevant copy without any fluff/flab. As surfers quickly scan through Web pages instead of meticulously reading the content, powerful words and a lucid style must be used to convey key information that will immediately grab readers’ attention. Olive’s content strategists work in close association with each client, conduct extensive research and team up with our experienced visualisers to comprehend the requirements of the target audience and conceptualise the most suitable content structure to achieve communication goals. We develop a comprehensive information architecture which will gel well with the brand image, visuals and design, so that visitors may easily navigate through a well-integrated, information-rich and user-friendly Website.
»	Content Analysis For Websites with existing content, Olive offers a unique review service to assess and evaluate overall effectiveness, text layouts, navigation and other related areas. We will provide specific suggestions and a restructured sitemap that will help streamline and enhance your Website content.
»	Taglines/base lines/punch lines/business slogans At Olive, our copywriters/content developers give creativity the best shot and brainstorm to develop unique and catchy taglines/punch lines that give you the branding power and help you stand tall in a fiercely competitive market. The persuasive one-liners will be tailor-made for you – speaking volumes about your business and generating customer loyalty. An effective brand message is the best way to get noticed on the Internet and sets up a point of communication with your target audience. In addition, we create unique content for promotional products such as corporate greeting cards that help strengthen your business ties.
»	Content Development/Content Writing Olive specialises in content creation/development, aimed to provide precise and contextual information. Our writers process data & statistics, ideas, keywords and site references provided by the client to develop unique content that serves your target audience and meets your communication goals. From home page, corporate profile and products/services sections through to research-based and industry/user-specific content – Olive has the expertise to develop effective Internet copy so that your Website may promote growth and help build credibility. And the unique content we develop for each client is replete with relevant keywords and phrases, ensuring that your Web presence remains a cut above the rest when it comes to search engine rankings.
»	Content Editing If you already have existing content but need to restructure and improve the same to make it more effective, Olive’s content editors are always ready to help you. We offer a variety of content editing services to ensure that the final text is completely error-free; consistent in style & tone and generates action more readily through persuasive writing. How you say it matters, as well as what you say, and the excellent editing skills of Olive’s professionals are sure to impact your audience with word power. Here is what we offer: Proofreading Initial level of editing to ensure that your customised content goes live on the Internet without typographical errors or mistakes in spelling, grammar and punctuation. Copyediting In addition to proofreading, Olive’s professionals thoroughly check the content to remove factual errors and ensure proper usage of words. Copyediting guarantees improved readability without actually rewriting the text. Putting the right amount of text in the right place with meaningful headings/sub-headings will often serve this purpose. However, small portions of the original text may have to be rewritten for a better content flow. Creative Editing We improve/refine the original text and rewrite/restructure the content so that it becomes clear, concise and consistent – adhering to the desired theme, tone and marketing focus. As a famous content editor has once pointed out, creative copyediting is all about clarifying ambiguities, correcting conceptual problems and maintaining the tone of the write-up – ensuring that it addresses the target audience you have in mind.