Press Campaign to promote Brand Olive
 

Olive e-Business has launched a major Press & publicity campaign, as the company guns for a compelling, all-improved brand identity and better market exposure. The company is pursuing its brand-building exercises and promotional activities in real earnest - showcasing its products, services and total commitment to quality. The stakes are high indeed, as we aim to break new ground across India and strive to create abiding trust in the hearts of all our clients-to-be.

As a leading software development and Web solutions provider, Olive requires a cohesive brand identity that will focus on the perfect synergy of the IT company's innovative products, unbeatable services and key USP's and thus redefine & reinforce our strategic market position.

In order to create brand-awareness/noticeability and ensure a mass reach-out, we are working on a comprehensive promotional package including extensive advertisement campaigns in the Print Media and development of relevant marketing collaterals.

One of the main features highlighted in the campaign is Olive's JumpHigher Search Engine Optimization solution that propels both static and dynamic Websites up the search engine ladder and helps businesses attract target traffic & potential leads. In addition, emphasis on other Olive services including Website designing & development, Web hosting, custom Web application development, e-commerce solutions and business process automation solutions will help enhance the company's growth.

While conceptualising the campaign and transforming creative ideas into captivating visuals & meaningful messages, the focus has been on effective brand communications that point out the latest industry demands and highlight how Olive's international-quality products and services may meet the market requirements.

Although we are promoting a high-tech IT firm like Olive, the messages never tend to get overly technical. Instead, they address a wide range of industry verticals and stimulate great interest, proclaiming how cutting-edge IT solutions can be tailor-made to serve every sector and every individual. The offbeat communiqués are full of energy and spark - featuring a rare sensibility and a subtle sense of humour that speak of down-to-earth situations and practical, workable solutions offered by Olive.